I recently wanted to buy a product from one of the FTL on-air advertisers. I can recall the website easily enough, but that particular product could only be obtained through a phone number provided in one of the live reads (which I didn't write down), and I don't know if that's a 'special' phone number rather than the advertiser's regular one.
What do you think of having a page on the FTL website that has a list of all the current on-air advertisers & contact info? advertisers.freetalklive.com or something.