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Free Talk Live => The Show => Topic started by: FTL_Mark on December 13, 2009, 10:25:04 AM

Title: My sales elevator speach
Post by: FTL_Mark on December 13, 2009, 10:25:04 AM

I I have said numerous times on air, I use the Best Political Podcast Award daily in marketing the show. I try to portray to advertisers that yes we do have around a half a million radio listeners, but those radio listeners are not NEARLY as responsive and valuable as our podcast listeners. But we lost the Best Political Podcast Award by a hair's breathe and I can no longer say truthfully "Free Talk Live is a nationally syndicated radio show broadcast on 60 radio stations coast to coast and voted the #1 Political Podcast for 4 years running. I have the little plastic trophies sitting here right in front of me to prove it."

I would like some ideas as to what I can say now that might be just as motivating or as close as I can get.

Title: Re: My sales elevator speech
Post by: NHArticleTen on December 13, 2009, 03:20:42 PM

You need something earth-shattering to shake things up

in your face Howard Stern shit

I will continue to give you a huge frickin' grenade

which you may or may not decide to throw

but sooner or later SOMEBODY is going to break out with a review of Starving The Monkeys

the sooner the better for everyone

but hey, maybe Howard Stern popularity isn't what you want...

if you're not comfortable with that level

.

Title: Re: My sales elevator speach
Post by: AL the Inconspicuous on December 13, 2009, 08:46:09 PM

Darn.  We didn't win?!

(I'm in the dark - I thought PodcastAwards.com (http://podcastawards.com/) wasn't updated yet.)

As for the elevator pitch (and I know NH doesn't have many tall buildings)...

I'd talk about quality and dedication of its listenership, not just the quantity.  It reaches audiences that other shows don't.

When I hear an ad on mainstream radio, I think, "meh, so that's what them cornfed middleAmericatards / them snooty coastal liberals are buying, I can do without that".  But when I hear an ad on Free Talk Live, I buy 20 of whatevertheyresellings and give them away as gifts.

Free Talk Live - our listeners are fucking crazy, but they have disposable income and really love our show.

:lol:

Title: Re: My sales elevator speach
Post by: Bill Brasky on December 13, 2009, 09:31:55 PM

Actually, you can still say that. 

Title: Re: My sales elevator speach
Post by: FTL_Mark on December 13, 2009, 09:43:31 PM

Quote from: Drifter on December 13, 2009, 09:31:55 PM

Actually, you can still say that. 

"running" indicates that the status is current. That would mean to the listener that we have won the current award and the previous 3.

Title: Re: My sales elevator speach
Post by: Bill Brasky on December 13, 2009, 10:50:59 PM

Quote from: FTL_Mark on December 13, 2009, 09:43:31 PM

Quote from: Drifter on December 13, 2009, 09:31:55 PM

Actually, you can still say that. 

"running" indicates that the status is current. That would mean to the listener that we have won the current award and the previous 3.

Ok.  My interpretation of "running" was always concurrent, but not necessarily inclusive.  I donno if thats proper, I may be wrong, never did an autopsy on the word. 

We held the title four years running..  Works for me.  Doesn't ring my word-nazi bell.  Perhaps because of the modifier "held" is past-tense and suggests the running is now broken.  Its still an admirable achievement, Mark. 

Title: Re: My sales elevator speach
Post by: AL the Inconspicuous on December 13, 2009, 10:54:22 PM

Winner: The Young Turks...  BUMMER...

Losing to Limbaugh would have been better.

We're still the #1 non-communist podcast though, right?

Title: Re: My sales elevator speach
Post by: libertylover on December 13, 2009, 11:07:58 PM

"Free Talk Live is a nationally syndicated radio show broadcast on 60 radio stations coast to coast and growing.  Free Talk Live was voted the #1 Political Podcast for 4 years in a row and boasts a large and loyal fan base of listeners."  

Maybe add the number of facebook fans or bbs participants and how that compares to some of the bigger syndicated shows like Laura Ingram or maybe a name you are already beating with more confirmed fans.

  

Title: Re: My sales elevator speach
Post by: One two three on December 14, 2009, 09:35:14 AM

Quote from: libertylover on December 13, 2009, 11:07:58 PM

"Free Talk Live is a nationally syndicated radio show broadcast on 60 radio stations coast to coast and growing.  Free Talk Live was voted the #1 Political Podcast for 4 years in a row and boasts a large and loyal fan base of listeners."  

That or

"Free Talk Live is a nationally syndicated radio show broadcast on 60 radio stations coast to coast and growing.  Free Talk Live was nominated as the top Political Podcast 5 years in a row and boasts a large and loyal fan base of listeners." 

or

"Free Talk Live is a nationally syndicated radio show broadcast on 60 radio stations coast to coast and growing.  Free Talk Live was voted the top Political Podcast 4 out of the last 5 years and I have the trophies sitting here to prove it."

Title: Re: My sales elevator speach
Post by: Ecolitan on December 14, 2009, 03:28:53 PM

4 out of the previous 5 years.  80% since began competing. 

If you don't carry our show you're part of the problem and will be first against the wall when the revolution comes.

Title: Re: My sales elevator speach
Post by: sillyperson on December 14, 2009, 04:17:00 PM

Yep. What everyone else said.

"Free Talk Live is a nationally syndicated radio show broadcast on 60 radio stations coast to coast and voted the #1 Political Podcast for 4 out of the 5 years there have been podcast awards"

Title: Re: My sales elevator speach
Post by: Bill Brasky on December 14, 2009, 04:53:05 PM

The forum full of trolls has become an unusual selling point. 

Its like "Plus, look at the thing we have living in this wicker basket...  Betcha never seen one of them  before!"

Title: Re: My sales elevator speach
Post by: FTL_Mark on December 14, 2009, 05:57:41 PM

Quote from: Drifter on December 14, 2009, 04:53:05 PM

The forum full of trolls has become an unusual selling point. 

Its like "Plus, look at the thing we have living in this wicker basket...  Betcha never seen one of them  before!"

While I will agree that our little freak show is unique, I would disagree that it is particularly salable. Except Liberty Stickers, they love you guys.

Title: Re: My sales elevator speach
Post by: Bill Brasky on December 14, 2009, 06:02:42 PM

I heard it more than a few times on the Monday show with the extra pod-time.  CheckitoutfreeTalkLivedotCom, blabblabbla, and plenty of trolls on the forum! 

I lold.  Papa loves us. 

Title: Re: My sales elevator speach
Post by: Rillion on December 14, 2009, 06:54:19 PM

Quote from: FTL_Mark on December 14, 2009, 05:57:41 PM

While I will agree that our little freak show is unique, I would disagree that it is particularly salable. Except Liberty Stickers, they love you guys.

And I love them.  They've got some great stuff. 

Title: Re: My sales elevator speach
Post by: CaL DaVe on December 14, 2009, 08:39:14 PM

Are there multiple websites that rank podcasts? Why is Podcast Alley so special?

Title: Re: My sales elevator speach
Post by: Laetitia on December 14, 2009, 08:50:17 PM

Quote from: CaL DaVe on December 14, 2009, 08:39:14 PM

Are there multiple websites that rank podcasts? Why is Podcast Alley so special?

Podcast Alley was the first ranking system I heard for podcasts... paid more attention to it than to the iTunes podcast info for a few years.

Now though, I might ask the same question about how special it is. How many people still pay attention to Podcast Alley and the rankings/recommendations?
(Not being snarky, Mark - I'm truly curious.)

Title: Re: My sales elevator speach
Post by: FTL_Mark on December 14, 2009, 08:58:08 PM

Quote from: CaL DaVe on December 14, 2009, 08:39:14 PM

Are there multiple websites that rank podcasts? Why is Podcast Alley so special?

This thread is actually about PodcastAwards.com. I find it far more valuable than PodcastAlley.com, but in answer to your question, it sucks less than most of them. Sites like Itunes and Zune are not manipulable through voting. We prefer to let our listeners download FTL in the manner that they choose rather than suggesting they use a big crappy program like Itunes. So, voting sites are the only ones that we can really drive listeners to for help. PodcastAwards.com is premier among them because they give trophies. Trophies are motivating to people. Potential clients like to know that someone willing to put up money for a trophy to say that FTL is the best.

Title: Re: My sales elevator speach
Post by: FTL_Mark on December 14, 2009, 09:00:55 PM

Quote from: Laetitia on December 14, 2009, 08:50:17 PM

Quote from: CaL DaVe on December 14, 2009, 08:39:14 PM

Are there multiple websites that rank podcasts? Why is Podcast Alley so special?

Podcast Alley was the first ranking system I heard for podcasts... paid more attention to it than to the iTunes podcast info for a few years.

Now though, I might ask the same question about how special it is. How many people still pay attention to Podcast Alley and the rankings/recommendations?
(Not being snarky, Mark - I'm truly curious.)

We get around 100 new listeners a month from PodcastAlley.com (which this thread was not originally about). What are those people worth? I don't know, but I like getting those new listeners and being able to claim to advertisers that we are a superlative podcast.

Title: Re: My sales elevator speach
Post by: Laetitia on December 14, 2009, 09:07:15 PM

Thanks for the explanation, Mark!

I haven't done much with podcast alley for ages, other than vote for FTL. Glad to know it's still pulling in listeners.

Speaking of voting, I don't think I've gotten to that yet this month... fixing that now.

Title: Re: My sales elevator speach
Post by: FTL_Mark on December 14, 2009, 09:11:30 PM

Quote from: Laetitia on December 14, 2009, 09:07:15 PM

Thanks for the explanation, Mark!

I haven't done much with podcast alley for ages, other than vote for FTL. Glad to know it's still pulling in listeners.

Speaking of voting, I don't think I've gotten to that yet this month... fixing that now.

Thank you!

Title: Re: My sales elevator speach
Post by: Sam Gunn (since nobody got Admiral Naismith) on December 14, 2009, 09:13:17 PM

I've never paid attention to the iTunes podcast system.  Probably because I detest iTunes and all Apple software.

Title: Re: My sales elevator speach
Post by: CaL DaVe on December 14, 2009, 11:33:12 PM

Sorry to derail the thread. I didn't understand the difference. I can see how the yearly award is more valuable. Shitty that you guys didn't get it this year.

You could say: FTL is the winner of podcastaward.com's Political category 4 of the past 5 years.

Title: Re: My sales elevator speach
Post by: Rillion on December 14, 2009, 11:41:16 PM

Pedant time:

Speech, not speach
 
Hair's breadth, not hair's breathe.  Hairs don't breathe, but they do have a breadth, and that breadth is minimal.

Title: Re: My sales elevator speach
Post by: Bill Brasky on December 16, 2009, 02:55:57 AM

It has to be pretty cold out to see a hares breath. 

Title: Re: My sales elevator speach
Post by: rabidfurby on December 16, 2009, 08:30:16 PM

"Free Talk Live makes your girlfriend wet" should be all the persuasion you need.

Title: Re: My sales elevator speach
Post by: AL the Inconspicuous on December 17, 2009, 07:50:19 AM

Quote from: rabidfurby on December 16, 2009, 08:30:16 PM "Free Talk Live makes your girlfriend wet" should be all the persuasion you need.

I think that one belongs on my superlativisms contest (http://bbs.freetalklive.com/index.php?topic=31422) thread.  :lol: