Darn. We didn't win?!
(I'm in the dark - I thought
PodcastAwards.com wasn't updated yet.)
As for the elevator pitch (and I know NH doesn't have many tall buildings)...
I'd talk about quality and dedication of its listenership, not just the quantity. It reaches audiences that other shows don't.
When I hear an ad on mainstream radio, I think, "meh, so that's what them cornfed middleAmericatards / them snooty coastal liberals are buying, I can do without that". But when I hear an ad on Free Talk Live, I buy 20 of whatevertheyresellings and give them away as gifts.
Free Talk Live - our listeners are fucking crazy, but they have disposable income and really love our show.