Welcome to the Free Talk Live bulletin board system!
This board is closed to new users and new posts.  Thank you to all our great mods and users over the years.  Details here.
185859 Posts in 9829 Topics by 1371 Members
Latest Member: cjt26
Home Help
+  The Free Talk Live BBS
|-+  Free Talk Live
| |-+  General
| | |-+  YAFF (yet another FTL flyer)
Pages: [1]   Go Down

Author Topic: YAFF (yet another FTL flyer)  (Read 1449 times)

0 Members and 1 Guest are viewing this topic.

mackler

  • Offline Offline
  • Posts: 36
  • Senior Catallactician
    • View Profile
YAFF (yet another FTL flyer)
« on: July 08, 2007, 11:55:27 PM »

I've been really impressed with the various FTL promotional flyers people have made.  But for a long time I've wanted one that is tailored to my particular local conditions, namely west coast time and no local radio affiliate.

So I've got this friend who works as a project manager at a major advertising agency on Madison Avenue.  I won't mention any names, but let's just say they're bigger than some countries.  He's sympathetic to libertarian ideas, and I was able to persuade him to use some of his resources at his work to develop a new promotional FTL flyer.  He had a couple of his designers, copywriters, and persuasion psychologists develop some concepts over the course of a couple months.  The results were impressive: photorealistic computer generated images, ad copy that read like a commercial jingle, embedded subliminal messages, the whole bit.  When I saw it I said to him, "It's nice and all, but it's just too...slick."

So we went through a second round of development.  This time he took his top people off one of his other accounts, and their effort took about twice as long and was closer to the mark.  It utilized the FTL design theme, color scheme, and slogan.  But again, it wasn't perfect.  It was still...just too overly commercialized-looking.

Felling stuck, we called in the president of the company, who is possibly the most ultimate advertising guru in the world.  I told him what I wanted:  "We're going for a kind of 'do-it-yourself' sort of feel.  Decentralized.  Spontaneously ordered.  Do you know what I mean?"

This advertising wizard thought for a moment and said to me, "so you want this flyer to look sort of as if you had created it yourself on your computer in just a few minutes?"

I replied, "yes, that's it."

Clarifying, he again questioned me, "so you want it to look sort of...authentically low-budget?"

"Yes, exactly!" I told him. 

He paused briefly rubbing his chin, and then made a phone call to an old friend of his now working in the psychological warfare department of the DoD.  Together they spent six months listening to the FTL archives, conducting focus groups, and refining the flyer design.  Finally it was finished.  And when I saw it, I took one look and said "it's perfect!"

http://mackler.org/ftl_flyer.pdf
Logged

Free_Marketeer

  • Guest
Re: YAFF (yet another FTL flyer)
« Reply #1 on: July 09, 2007, 12:02:42 AM »



For the local crack houses.  :lol:
Logged

sillyperson

  • Offline Offline
  • Posts: 5196
  • Free the Mallocs!
    • View Profile
    • NH Liberty Alliance
Re: YAFF (yet another FTL flyer)
« Reply #2 on: July 09, 2007, 12:53:38 PM »

smokeblunts420

  • Guest
Re: YAFF (yet another FTL flyer)
« Reply #3 on: July 09, 2007, 03:32:59 PM »

I've been really impressed with the various FTL promotional flyers people have made.  But for a long time I've wanted one that is tailored to my particular local conditions, namely west coast time and no local radio affiliate.

So I've got this friend who works as a project manager at a major advertising agency on Madison Avenue.  I won't mention any names, but let's just say they're bigger than some countries.  He's sympathetic to libertarian ideas, and I was able to persuade him to use some of his resources at his work to develop a new promotional FTL flyer.  He had a couple of his designers, copywriters, and persuasion psychologists develop some concepts over the course of a couple months.  The results were impressive: photorealistic computer generated images, ad copy that read like a commercial jingle, embedded subliminal messages, the whole bit.  When I saw it I said to him, "It's nice and all, but it's just too...slick."

So we went through a second round of development.  This time he took his top people off one of his other accounts, and their effort took about twice as long and was closer to the mark.  It utilized the FTL design theme, color scheme, and slogan.  But again, it wasn't perfect.  It was still...just too overly commercialized-looking.

Felling stuck, we called in the president of the company, who is possibly the most ultimate advertising guru in the world.  I told him what I wanted:  "We're going for a kind of 'do-it-yourself' sort of feel.  Decentralized.  Spontaneously ordered.  Do you know what I mean?"

This advertising wizard thought for a moment and said to me, "so you want this flyer to look sort of as if you had created it yourself on your computer in just a few minutes?"

I replied, "yes, that's it."

Clarifying, he again questioned me, "so you want it to look sort of...authentically low-budget?"

"Yes, exactly!" I told him. 

He paused briefly rubbing his chin, and then made a phone call to an old friend of his now working in the psychological warfare department of the DoD.  Together they spent six months listening to the FTL archives, conducting focus groups, and refining the flyer design.  Finally it was finished.  And when I saw it, I took one look and said "it's perfect!"

http://mackler.org/ftl_flyer.pdf

I'm such a cynical skimmer, I totally bought this and wrote a mean reply.  A+
Logged

smokeblunts420

  • Guest
Re: YAFF (yet another FTL flyer)
« Reply #4 on: July 09, 2007, 03:51:25 PM »

Here's my sweet flyer.

Logged

Free_Marketeer

  • Guest
Re: YAFF (yet another FTL flyer)
« Reply #5 on: July 09, 2007, 03:53:34 PM »

Awesome, smokeblunts420!  +1
Logged

smokeblunts420

  • Guest
Re: YAFF (yet another FTL flyer)
« Reply #6 on: July 09, 2007, 03:55:30 PM »

Awesome, smokeblunts420!  +1

Yeah, I thought it would look pretty cool if I actually put real stuff in there.  But I already closed Illustrator, so fuck it.
Logged
Pages: [1]   Go Up
+  The Free Talk Live BBS
|-+  Free Talk Live
| |-+  General
| | |-+  YAFF (yet another FTL flyer)

// ]]>

Page created in 0.02 seconds with 33 queries.