[Pepsi vs. Coke] is democratic government at its most basic.
That is definitely NOT democracy.
It is, absolutely, what Democracy means. Rule by majority vote.
Nothing about Democracy defines what that vote means, only that it is made by individuals rather than by a small group (oligarchy), an individual (monarchy), elders (patriarchy), women (gynarcracy).
Democracy is more than just majority vote, it also defines protection for people's freedoms.
Wow, are you off base.
I recommend the book, "Democracy: The God That Failed", or any of the talks, lectures or articles written about it by Prof. Hanse Hermann Hoppe.
In a nutshell, you are free to drink whatever you want as long as this does not clash with someone else's freedom to do what he wants.
That's just natural rights theory, and has nothing what so ever to do with the form of government.
As a contrary example, if a law is passed by majority vote that ginger people are not allowed to grow beards - that law is distinctly non-democratic.
Completely democratic, since it was a decision arrived at by majority vote.
By asserting that a majority vote is somehow "non-democratic", all you're doing is proving that you don't understand the word.
democracy
1. Government by the people; that form of government in which the sovereign power resides in the people as a whole, and is exercised either directly by them (as in the small republics of antiquity) or by officers elected by them.
2. A state or community in which the government is vested in the people as a whole.
3. The free and equal right of every person to participate in a system of government, often practiced by electing representatives of the people by the people.
4. A country with a government which has been elected freely and equally by all its citizens.
5. The control of an organization by its members, who have a free and equal right to participate in decision-making processes.
Every government is a parliament of whores. The trouble is, in a democracy the whores are us.
From a Parliament of Whores by P.J. O’Rourke
(New York: The Atlantic Monthly Press, 1991), p. 233.