I would recommend putting a little more effort in to the studio cam's presentation and make archives in a video podcast format. It would be nice to have multiple cameras and an operator switching angles depending on who is speaking.
I think FTL would be popular in a video format similar to what you see on CNET's video podcasts.
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I wouldn't think it would take too much investment in time or money to upgrade the "webcam in Ian's dining room" look the studio cam has now.
Once presentable, make the "episodes" available on popular video podcast sites and applications.
Step 1, "Get cute chicks as co-hosts from time to time"
...
Step 3, "Profit!"