zello - guerrilla marketing?

[ElGuapo]

Why do you guys continue to pretend like you've never heard of zello before when these people call in to complain about people making fun of them on zello? I've heard this 3 or 4 times from callers on the show - I can't tell if it's different callers or the same person every time, but I think this is guerrilla marketing campaign for zello because the same things are said every time; that it's an internet walkie-talkie, that someone is making fun of someone else and I'm not sure if there's anything else.

Mark - why don't you ask these zello marketers to buy an advertising package - and if they already have, this is the most un-compelling form of marketing I've ever heard.