It all depends on what part of the brain you are trying to appeal to I suppose.
Lets say that I'm thinking about buying a log splitter and I hear a nice jingle, similar to the Q5 jingle, trying to sell me one. That's probably not gonna appeal to the caveman side of my brain that wants good solid information on the pro's of buying your companies particular log splitter. On the other hand, if I hear some voice-over of Joey Diaz with some death metal blaring in the background saying "LISTEN HEAH COCKSUCKAS.... YOU GOT LOTS OF LOGS TO SPLIT? WELL, I'M HERE TO TELL YA, THIS SONOFABITCH WILL SPLIT ALL THE MUTHA-FUCKIN LOGS YOU'LL EVER SEE IN YA LIFE!!! IT'S POWERFUL, SO DON'T GO FUCKIN' AROUND WITH SOME SISSY BOY LOG SPLITTER YOU SEE IN SOME BOX STORE.......THIS IS THE COCKSUCKA YOU WANT.....OH, AND WATCH YA ARMS N LEGS, CUZ THIS THING WILL TAKE EM RIGHT OFF IF YA NOT CAREFUL!!!" That will probably make me say "Oh shit son, I gotta check this thing out!" and I'll probably buy it if its even half as good as he described it.
Comic strips? Not so much, since that type of product doesn't appeal to my caveman brain. It's more of a creative/imagination thing which would be better served with a jingle such as yours. It gives a basic description through music, so you already have the correct part of the brain paying attention. You don't want some boring voice-over actor breaking it down for ya.
You did it right.