By now most listeners should have heard the new Quantum Vibe jingle. I've been wondering how effective it is, and want to ask people here what they think about it. Is a jingle better than the type where an announcer describes the strip over background music (voice-over), or where I get Mark to read a script (read-aloud), or does it matter? Which type of commercial makes you more likely to go and read the comic?
Marks reading ads leave something to be desired, i.e. when he acts like an older person to purposely mispronounce some new technology. MARK, WE KNOW YOU KNOW HOW TO SAY "FACEBOOK".
Back on topic, that Quantum Vibe jingle is fucking amazing. I have been caught singing it hours after hearing it. Marketing value: very high for me. However, I havent gone and actually read the comic yet. I'm not much of an online comic person however right now, so a lack of click-through there is not something I'd worry about. Overall, great catchy jingle that I actually look forward to hearing. "zany creatures, made with genetically engineered features" is hilarious.